Hetzner prices going up (Again)

AnthonySmithAnthonySmith AdministratorHosting ProviderOGSenpai
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  • edited June 15

    It's greed. Pure greed. it's not even from the scalpers/speculation e.g soros decide to purchase all the RAM on the market.
    The upstream hike the prices. They make contract with floor and ceiling, ensuring record profit for years to come.

  • Inflation.

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  • mfsmfs OG
    edited June 15

    It's not RAM, it's not SSD. It's "brace for impact for the next winter in the EU" plus "why should we be more convenient than OVH at this point?"

  • AnthonySmithAnthonySmith AdministratorHosting ProviderOGSenpai

    I was going to use them for TierHive Finland, maybe not now.

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  • heyhey OG
    edited June 15

    It's no longer on cheap side VPS market, the new price didn't make sense unless they plan to exit Singapore/USA market.

  • havochavoc OGContent WriterSenpai

    Absolutely mental.

    ...and kinda worried this isn't hetzner being insane but rather them leading the pack on this

    Cost-Optimized (CX/CAX)

    • CX23: €3.99 → €5.49 (+€1.50, +37.6%)
    • CX33: €6.49 → €8.49 (+€2.00, +30.8%)
    • CX43: €11.99 → €15.99 (+€4.00, +33.4%)
    • CX53: €22.49 → €29.49 (+€7.00, +31.1%)
    • CAX11: €4.49 → €5.99 (+€1.50, +33.4%)
    • CAX21: €7.99 → €10.49 (+€2.50, +31.3%)
    • CAX31: €15.99 → €20.99 (+€5.00, +31.3%)
    • CAX41: €31.49 → €40.99 (+€9.50, +30.2%)

    Regular Performance (CPX)

    • CPX22: €7.99 → €19.49 (+€11.50, +143.9%)
    • CPX32: €13.99 → €35.49 (+€21.50, +153.7%)
    • CPX42: €25.49 → €69.49 (+€44.00, +172.6%)
    • CPX52: €36.49 → €100.49 (+€64.00, +175.4%)
    • CPX62: €50.49 → €129.99 (+€79.50, +157.5%)

    General Purpose (CCX)

    • CCX13: €15.99 → €42.99 (+€27.00, +168.9%)
    • CCX23: €31.49 → €85.99 (+€54.50, +173.1%)
    • CCX33: €62.49 → €138.49 (+€76.00, +121.6%)
    • CCX43: €124.99 → €275.99 (+€151.00, +120.8%)
    • CCX53: €249.99 → €533.49 (+€283.50, +113.4%)
    • CCX63: €374.49 → €853.49 (+€479.00, +127.9%)
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  • Oh God. I hope Digital Ocean doesn't kick up their VPS too much higher. I'm already spending more than I did for a couple of personal shitbox Dedis. But, I don't have to worry about backups or management.

    "It's a hard life- to be a stick insect." - Karl Pilkington

  • NeoonNeoon OGContent WriterSenpai

    any Tierhive hikes yet?

  • AnthonySmithAnthonySmith AdministratorHosting ProviderOGSenpai

    @Neoon said:
    any Tierhive hikes yet?

    Haha it actually got cheaper, you don't pay for compute resources at all when they are powered off now.

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  • @AnthonySmith said:

    @Neoon said:
    any Tierhive hikes yet?

    Haha it actually got cheaper, you don't pay for compute resources at all when they are powered off now.

    How much extra to park some IPv6 addresses?

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  • FalzoFalzo Senpai

    I think they are truly/finally running out of parts. if their vendors can't keep their contracts and are out of stock, it would not even help sueing or whatever, you'd still not get any relevant amount of pieces.

    probably all you can do then is buy individual stock from small / local vendors on a per rack basis or even smaller. lots of additional efforts...

    this isn't a market for small business / personal interest anymore. all the resellers or small providers working out of those larger DC by just renting dedis will have hard times coming.

  • The dedicated server for the auction was not mentioned?

  • qpsqps Hosting ProviderOG

    "Out of stock" should be the 2026 meme.

    It's not fun sourcing hardware right now.

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  • FalzoFalzo Senpai

    @cnencc said:
    The dedicated server for the auction was not mentioned?

    No, luckily not. Only new orders and even existing cloud servers will not be affected, unless you want ro rescale the size.

  • I was supposed to decommission some servers a few months ago, things dragged on for various reasons, and now I have to consider whether it might be a good idea to keep them around as idlers
    Some configurations had a legit +500% hike

  • AnthonySmithAnthonySmith AdministratorHosting ProviderOGSenpai

    @qps said:
    "Out of stock" should be the 2026 meme.

    It's not fun sourcing hardware right now.

    Is it really bad right now, what's the lead time on new hardware on average right now?

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  • FalzoFalzo Senpai

    @mfs said:
    I was supposed to decommission some servers a few months ago, things dragged on for various reasons, and now I have to consider whether it might be a good idea to keep them around as idlers
    Some configurations had a legit +500% hike

    Absolutely. I bet quite a few people who already moved out are goung to cry over it as soon as their replacements might go into the next increase. HODL!

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  • euronodeseuronodes Hosting Provider
    edited June 17

    @AnthonySmith said:

    @qps said:
    "Out of stock" should be the 2026 meme.

    It's not fun sourcing hardware right now.

    Is it really bad right now, what's the lead time on new hardware on average right now?

    We are out of stock in Frankfurt and Madrid, approaching end of Prague and only Lisbon will stay.
    Simple reason, it used to get 3 years to have node covered. Now will take 5 so, pardon my French, fuk it.
    Before the node covers the cost, it's already "old stuff"

    Especially that there will be always whole bunch of desktop towers with Ryzen, non-ECC RAM, single power supply "servers" that costs 1k max to buy

    But they have 5 times better geekbench score - because thats what apparently matters most for wordpress hosting

    We will be raising prices from August and we are honestly done with trying to please the desktop-turned-server crowd

    Let them complain on Reddit in few months that the account was suddenly closed for no reason (the reason being that desktop blown away after 6 months continuous operation with no way to fix)

    VPS Lisbon&Prague €3.72: 2vCores/4GB/100GB (ZFS SSD or Ceph HA) - Max.oversell 3:1, no CPU cap - Xeon Gold only -https://euronodes.com AS199053

  • I am having to source parts from all over; I usually have just 2-3 trusted providers for everything, but now I find myself looking across 12-15 just trying to save a bit here and there. Tiring just trying to build a 'cost-effective' server right now.

  • @Falzo said: this isn't a market for small business / personal interest anymore. all the resellers or small providers working out of those larger DC by just renting dedis will have a hard time coming.

    This is what people don't appreciate; it's coming for everyone. The smaller LET-type providers are doing ok; they have rented hardware and plenty of capacity, they are not affected as nothing has changed for them. Until they need another server, or their provider up's prices and so on. You're only unaffected right now because you're not buying new hardware and/or your upstream is holding pricing. It can't last.

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  • FalzoFalzo Senpai

    @Lee said:

    @Falzo said: this isn't a market for small business / personal interest anymore. all the resellers or small providers working out of those larger DC by just renting dedis will have a hard time coming.

    This is what people don't appreciate; it's coming for everyone. The smaller LET-type providers are doing ok; they have rented hardware and plenty of capacity, they are not affected as nothing has changed for them. Until they need another server, or their provider up's prices and so on. You're only unaffected right now because you're not buying new hardware and/or your upstream is holding pricing. It can't last.

    Yes, exactly. Hetzner won't be the only one but more and more upstream provider will raise prices because why shouldn't they.

    If I'd be selling apples and they'd suddenly apple pie be in high demand I am sure I'd pick the bakery that offers me most cash for it over cheapskate super markets. It is called capitalism. Simple.

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  • AnthonySmithAnthonySmith AdministratorHosting ProviderOGSenpai

    @Falzo said: If I'd be selling apples and they'd suddenly apple pie be in high demand I am sure I'd pick the bakery that offers me most cash for it over cheapskate super markets. It is called capitalism. Simple.

    But if you were mainly known as the guy who sold cheap low end apples, and that is why you got most of your customers, would you raise your prices higher than the guy down the street with medium quality apples?

    I might be very wrong here, I accept price rises need to happen, the Hetzner case seems badly timed and at a somewhat alarming rate, given what Hetzner is.

    My honest fear is that Hetzner somehow thinks they are medium apples now and are pricing based on inward perception rather than reality.

    Time will tell.

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  • @Falzo said:

    @Lee said:

    @Falzo said: this isn't a market for small business / personal interest anymore. all the resellers or small providers working out of those larger DC by just renting dedis will have a hard time coming.

    This is what people don't appreciate; it's coming for everyone. The smaller LET-type providers are doing ok; they have rented hardware and plenty of capacity, they are not affected as nothing has changed for them. Until they need another server, or their provider up's prices and so on. You're only unaffected right now because you're not buying new hardware and/or your upstream is holding pricing. It can't last.

    Yes, exactly. Hetzner won't be the only one but more and more upstream provider will raise prices because why shouldn't they.

    If I'd be selling apples and they'd suddenly apple pie be in high demand I am sure I'd pick the bakery that offers me most cash for it over cheapskate super markets. It is called capitalism. Simple.

    It depends from their point of view. I have read on Reddit and well I would not say that this sort of behaviour from a businessman owner is the correct one . But it his business so it is up to them. From my perspective, it takes lot of money and time to grow. Let s say they have the customers base which was solid . It is well known affordable people is there . You could try to grow . You need the people that have done you the money . Or you could change to another users and do the money and well just do not care. It seems clear from what they are going . Their business model is what is it. I know everything is more expensive, hardware etc. I have not said that they must not put a higher pricing . Another thing is that and another colocation costs etc that are affected by the ram pricing etc. Yes everyone needs to earn more and would put the higher possible price . The perspective is that you need the customers. Customers are the blood . They would go to another and probably never come back . Yeah , big companies are ignoring it but well time to see

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  • FalzoFalzo Senpai

    @AnthonySmith said:

    @Falzo said: If I'd be selling apples and they'd suddenly apple pie be in high demand I am sure I'd pick the bakery that offers me most cash for it over cheapskate super markets. It is called capitalism. Simple.

    But if you were mainly known as the guy who sold cheap low end apples, and that is why you got most of your customers, would you raise your prices higher than the guy down the street with medium quality apples?

    I might be very wrong here, I accept price rises need to happen, the Hetzner case seems badly timed and at a somewhat alarming rate, given what Hetzner is.

    My honest fear is that Hetzner somehow thinks they are medium apples now and are pricing based on inward perception rather than reality.

    Time will tell.

    Yes, I would, if my apples are accepted and demanded as medium type/replacement.

    I totally agree, what Hetzner seems to be doing here is changing weights on their target markets. It is like nVidia stopping or reducing production of desktop graphic cards and instead building AI chips for tons more money.

    People do not like it or even hate the companies for it. Other people buy their stocks and praise them for change of course...

    Indeed only time will tell, if Hetzner can establish themselves and stay in that higher priced market. Yet I just think ranting about will get no one anywhere.
    Don't put all your eggs in one basket, have a plan for alternatives, if your business depends on it.

  • LeeLee OG
    edited June 18

    @AnthonySmith said: might be very wrong here, I accept price rises need to happen, the Hetzner case seems badly timed and at a somewhat alarming rate, given what Hetzner is.

    Hetzner was frankly fucked when AI arrived.

    Their business model was built around very thin margins. Buy a server, recover the capital cost over roughly three years, make relatively little profit during that period, then keep the hardware running for another three or more years where the margins become much stronger. It’s a model that works very well when hardware prices are stable or falling.

    The problem is that AI changed the economics. RAM, SSDs and server hardware all more expensive, and Hetzner spent a long time trying to absorb those costs rather than passing them on. The hoped for normalisation never really arrived.

    That left them buying replacement hardware at prices that no longer supported their existing pricing model. Eventually something had to give, and now they’re having to push through substantial price increases in a relatively short period to catch up.

    It’s not ideal, but I can understand why they’re doing it.

    Honestly though, €23.99 for a 32GB RAM cloud server was never going to be sustainable in the current market. Higher prices will inevitably cause some customers to shut down servers, which frees up RAM, storage and compute resources for reuse, while also helping Hetzner.

    Honestly, I think they will bring prices back down in time, once people give back enough resources and they distribute pricing and resources more evenly under a revised model. Won't be last year's cheap, but cheaper than now.

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  • AnthonySmithAnthonySmith AdministratorHosting ProviderOGSenpai

    @Lee said:

    @AnthonySmith said: might be very wrong here, I accept price rises need to happen, the Hetzner case seems badly timed and at a somewhat alarming rate, given what Hetzner is.

    Hetzner was frankly fucked when AI arrived.

    Their business model was built around very thin margins. Buy a server, recover the capital cost over roughly three years, make relatively little profit during that period, then keep the hardware running for another three or more years where the margins become much stronger. It’s a model that works very well when hardware prices are stable or falling.

    The problem is that AI changed the economics. RAM, SSDs and server hardware all more expensive, and Hetzner spent a long time trying to absorb those costs rather than passing them on. The hoped for normalisation never really arrived.

    That left them buying replacement hardware at prices that no longer supported their existing pricing model. Eventually something had to give, and now they’re having to push through substantial price increases in a relatively short period to catch up.

    It’s not ideal, but I can understand why they’re doing it.

    Honestly though, €23.99 for a 32GB RAM cloud server was never going to be sustainable in the current market. Higher prices will inevitably cause some customers to shut down servers, which frees up RAM, storage and compute resources for reuse, while also helping Hetzner.

    Honestly, I think they will bring prices back down in time, once people give back enough resources and they distribute pricing and resources more evenly under a revised model. Won't be last year's cheap, but cheaper than now.

    Well put, I have to admit I am out of the loop on hardware costs these days more than I ever have been.

    The last thing I actually took the time to read showed they were leveling out and in some cases going down but I had not considered supply chain much.

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