How much does color affect your website design?

When building a website, choosing a color theme usually boils down to picking a pre-coded theme that you find appealing. But will your target audience feel the same way? Color, after all, is a property of light that is perceived. In addition to the colors red, orange, yellow, green, blue, and violet that make up the visual spectrum, we also perceive color based on its chroma, intensity, saturation, and luminance. Perhaps most importantly, however, is the fact that different regions and cultures have quite different perceptions of the same color schemes.

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