How much does color affect your website design?

DiwakarDiwakar
in General

When building a website, choosing a color theme usually boils down to picking a pre-coded theme that you find appealing. But will your target audience feel the same way? Color, after all, is a property of light that is perceived. In addition to the colors red, orange, yellow, green, blue, and violet that make up the visual spectrum, we also perceive color based on its chroma, intensity, saturation, and luminance. Perhaps most importantly, however, is the fact that different regions and cultures have quite different perceptions of the same color schemes.

Comments

  • JITTYJITTY

    Here is small research with 500 consumers surveyed and it is 3 years old, I am not sure if it can be considered as absolutely true, but looks like there are some trends.
    https://topdesignfirms.com/web-design/blog/colors-increase-sales
    Most probably there should be some more deeper researches about how website color may affect first website visit.
    Big tech companies certainly doing such research and testing it in their UI/UX labs.

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  • _MS__MS_ OG
    edited March 13

    It's ironic that this user would've been banned on LET for posting AI content.

    Maybe, time to follow LET, and add a rule about AI/GPT-generated content.

    Thanked by (3)webcraft bikegremlin skorous
  • bikegremlinbikegremlin ModeratorOGContent Writer

    MS said:
    It's ironic that this user would've been banned on LET for posting AI content.

    Maybe, time to follow LET, and add a rule about AI/GPT-generated content.

    Fair points.
    Please take the time to see this, and run it through that checker to see what it shows as AI-generated (how accurate it is):

    https://lowendspirit.com/discussion/7503/how-to-write-5-non-spammy-posts-for-a-provider-tag/p1

    Relja

    Thanked by (1)_MS_

    Relja of House Novović, the First of His Name, King of the Plains, the Breaker of Chains, WirMach Wolves pack member
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