What is your stragety for increasing your sales?

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I would like to create this topic so that everyone can share their experience in e-commerce sales, etc.
It is clear that we all use the big platforms:
google, facebook, youtube,

If so what is your strategy:
how much budget allocated for ads ( 5%, 10%, 20% of what you collect reinvested in advertising)
Your campaing strategy is to promote 1 2 products,all products.

Do you use any third website like forum,blog to share your products.
Do you use other platforms that increase your sales




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