Alexa.com - End of Service Notice

armandorg

Alexa or as known as (Alexa Internet) will terminate it's services untill May 1, 2022.

It has disabled new subscriptions (8 DEC).

I actually used this service a lot myself to check my 'global estimate rank' within the world.

Source: https://support.alexa.com/hc/en-us/articles/4410503838999

chocolateshirt

That is sad, quite big internet giant close their service.

K4Y5

...and skynet begins its target practice!

Mason

Honest question -- how much of Alexa was genuinely insightful and how much of it was bullshit?

vyas

@mason, a good readup on the topic

https://neilpatel.com/blog/free-analytics-accuracy/

Overall - I believe it is more of a branding issue (Alexa the voice ecosystem) is bigger and more well known at consumer level than Alexa the web tracking agency. Add Cortana, Bigsby, OK Google.... and protecting the Alexa brand becomes more important.
That might have triggered the decision. They could have gone for rebranding for the web tracking service, but maybe the ROI wasn't there.

MichaelCee

@Mason said:
Honest question -- how much of Alexa was genuinely insightful and how much of it was bullshit?

Don’t know how confirmed it is, but wasn’t the data essentially only tracking web users who used the Alexa search/plugin? Maybe just a rumour. I pretended to act like I knew how it worked when I last used it in 1862.

Rengar

I used to use these guys a lot back in the days.

asaljeplak

Wonder if there's SEO/Digital agency that will be affected by this

InceptionHosting

@Mason said:
Honest question -- how much of Alexa was genuinely insightful and how much of it was bullshit?

yep.

other answers include:

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