SEO services are confusing
Has anyone used SEO services/companies they would recommend?
Here's the "problem:"
An acquaintance I'd like to help has a super-niche webshop. They make a living out of it.
They contacted me complaining their sales and website visits have dropped.
Right now, the website is very small and basic. Great visual design and OK performance (I'd see about improving this), but only a few pages: about us, contact, prices, and product description.
Now, I'm not an SEO expert. With that disclaimer in mind, the first thing I could think of was for them to investigate what their typical client is googling for (search phrases and the intended results - i.e. search intent).
Then, make a "blog" section, providing answers, explanations etc. based on those queries and interests.
The logical question I got was:
"Who can do that analysis and help create the needed content?"
And I have no idea who to recommend. Requiring a long time to show any results, I find SEO services to be shadier than your usual hosting offer. I also have no idea what the reasonable prices for that kind of service are.
It appears that their Google Analytics account is not connected to their search console. I suppose that is a good idea to get any keyword analysis (please correct me if I'm wrong)?
Detailed info about providers whose services I've used:
BikeGremlin web-hosting reviews